NATIONAL BASKETBALL ASSOCIATION

Each year, the NBA brings together operations staff from the entire league as part of the NBA's Game Presentation Workshop. John presented a half-day training session that focused on the 8 Secrets and followed with a brainstorming session which included representatives from every team in the league. The group used the BNW funnel process to brainstorm hundreds of ideas to: 1) involve kids more in game time outs, 2) create new ideas for “theme nights” and 3) find new ways to make the upper deck fans have a more enjoyable game experience. The session, in conjunction with our work with the MN Timberwolves, has led to several opportunities throughout the NBA and WNBA.

"It was a pleasure working with you and your team. The output of ideas from the brainstorming session was phenomenal and we look forward to the teams implementing some of them in the upcoming season. I'd be happy to serve as a reference for any future clients as our experience with you could not have been more positive."

Greg Lehmann, Directror
NBA Entertainment