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GAGE
MARKETING and NESTLE HOT POCKETS
John
has conducted several brainstorming and training sessions with
the wonderful
people of Gage Marketing and their clients. The ones with Nestle
are some of our favorites (in particular, the Hot Pockets marketing
division). John traveled to Denver, CO, in a 40-foot RV to facilitate
brainstorming with the team who was responsible for gaining Hot
Pockets over 90% brand recognition! However, we knew they could
get more. Using improvisational exercises and our Funnel Process
of brainstorming, John helped the group brainstorm three specific
marketing strategies. Thousands of ideas were generated and a couple
are convincing you right now to have another “pocket.”
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