TORONTO
BLUE JAYS
John and the BNW first worked with the Jays by conducting
a creativity brainstorming session to find new ways to market
the organization and make the games more
memorable. This "over the border" session quickly showed that the
only difference between Canadian organizations and ours is that they have
a health care system that works! The two organizations hit it off immediately
and since that successful meeting, the Jays have hired John and the BNW to
work with them to develop and execute in game videos and experiences that
feature
their players and honor their great fans. This project begins with a 4-day
session in Florida at the Jays spring training camp!
"John
Sweeney and the BNW elevated our internal team to a new level.
They helped us develop hundreds of new ideas that will benefit
our organization and our fans.”
Rob
Godfrey, Senior Vice President, Communications & External
Relations
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