BRAVE NEW WORKSHOP THEATRE MOVING BACK
TO HISTORIC HOME on HENNEPIN AVENUE
Minneapolis,
MN, December 4, 2001 --- The Brave New Workshop Theatre,
founded by Dudley Riggs in 1958, announced today that it will move
its main stage theatre operations and offices back to its historic
2605 Hennepin Avenue location this coming January 2002. The Brave
New Workshop (BNW) will perform its final show at its current Calhoun
Square location (which it first occupied in November 1998) on January
6, 2002. The BNW's next production, "We Moved
Our Cheese (and everything else) or Hindsignt is 2605 Hennepin"
will begin performances on Friday, January 18, 2002 at the 2605 Hennepin
Avenue location.According
to John Sweeney, co-owner and executive producer of the BNW, this
consolidation of the BNW's operations is a proactive decision to reduce
the company's fixed expenses and ensure the long-term financial stability
of the theatre.
"Based
upon the current economic trends, we are excited that this consolidation
will enable us to continue upholding our commitment to Dudley Riggs,"
said Sweeney. "When Dudley handed over the theatre to us in 1997,
we pledged to him that we would carry on his tradition by ensuring
the BNW remain a vital leader in the comedy industry for the next
40 years. Our decision to transition back to 2605 Hennepin honors
our pledge."
According
to Sweeney, the owners of Calhoun Square worked with the BNW to create
a positive transition back to the 2605 Hennepin location. "The flexibility
and cooperation shown by Ray Harris and the management staff of Calhoun
Square is another clear example of their commitment to the Uptown
community," said Sweeney. "We can't thank them enough."
The transition
North back to the historic BNW home will reestablish the custom of
presenting weekly original sketch comedy and improvisation at 2605
Hennepin Avenue, a tradition that began in that space on November
30, 1965. "In the early years ('the sixties'), the Brave New Workshop
was constantly on the move, usually just slightly ahead of the urban
renewal wrecking ball," said Dudley Riggs. "In 1965 we found the old
bike shop on Hennepin and were allowed to catch our wind. Then we
were kissed by 'the muse of 2605 Hennepin.' The juices flowed. Vice
and folly were exposed. The audience came. And you can hear their
laughter still, especially on show nights."
In preparation
for it's reopening, the historic 2605 Hennepin Avenue location has
been undergoing major cleaning and technical upgrades via the hands
of numerous volunteers. Many of these volunteers are students and
staff of the Brave New Institute School for Improvisation, which is
also housed at 2605 Hennepin Avenue. "We are once again surprised
by the support and passion so many people have for this theatre,"
said Jenni Lilledahl, co-owner of the BNW and director of the Brave
New Institute. "The most important word in improvisation is "yes"
- saying 'yes' to all ideas, say 'yes' to change, say 'yes' to your
instincts, and so on. Everyone in the BNW family is approaching this
transition with a rousing 'yes' and it feels great."
Since
1965 hundreds of actors and millions of audience members have enjoyed
our unique brand of Minnesota comedy at the historic 2605 Hennepin
Avenue location, and according to Sweeney many of the alumni and long-term
patrons of the theatre are excited for the revival of this historic
space. Peter Guertin, music director of the BNW, is currently playing
in his 28th production for the BNW and worked extensively at the 2605
Hennepin space in the late 1980' and into the 1990's before returning
to the BNW in 1999. "The 2605 Hennepin space is so intimate and it
lends itself to the work we do," said Guertin. "The amount of amazing
original songs and sketches that have been performed in the 2605 Hennepin
space over the years is truly unbelievable. Because of the people,
the energy and 'comedic ghosts' that have inhabited that stage, I
believe the work produced at 2605 Hennepin will continue to be some
of the best theatre in the Twin Cities and I'm excited I'll be able
to work in that space again."
According
to Sweeney, the transition to 2605 Hennepin Avenue satisfies the two
requirements they set when making the decision. "We wanted to accomplish
this transition without reducing the size of our staff or number of
product offerings we have, which this solution allows," said Sweeney.
"And we wanted to seamlessly continue offering the world renown comedy
that we have been creating since 1958, which we will also accomplish.
From our customer's standpoint it will be status quo as the show must
go on."
The BNW's
phone number and web site will continue to be (612) 332-6620 and www.BraveNewWorkshop.com.
The mailing address will change in January to 2605 Hennepin Avenue
South, Minneapolis, MN 55408.
A detailed
historical timeline and other information regarding the 2605 Hennepin
Avenue location, as well as other background information about the
transition can be found on the BNW web site at http://www.bravenewworkshop.com/movinginfo.htm.
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