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SportsBusiness Journal: Using pop culture, improv to build connections, confidence

Article in November 5, 2012 SportsBusiness Journal discussing our innovative friends at the Major League Soccer National Sales Center..
written by Bill Sutton

"What does Abbott and Costello’s classic comic bit “Who’s on first?” have to do with teaching sales? How about Will Ferrell’s bonding with his sibling in the film “Step Brothers”? And how does that relate to studying the 1960 Kennedy/Nixon televised debates? Ask any trainee at the MLS National Sales Center in Blaine, Minn., and they will tell you it’s all in a day’s work or, in their case, class."

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