Great article with cartoons BY FC Expert Blogger David Brier, Thu Feb 16, 2012
"So many companies attempt innovation and miss the target. Brand identity expert David Brier worked with cartoonist Tom Fishburne to dissect where innovation goes off the rails and the three lessons you can use to get back on track.
Why is it that so many ideas grow weaker in the process that is theoretically designed to bring them to life? It's a painful but true phenomena (also, a very bad indicator of a company culture, if your goal is to survive and not become yesterday's news).
Innovation is the heaven and hell of every brand’s journey. Inspired insight and passion fuel innovation’s potential, while committees have the wonderful legacy of killing potential greatness faster than a roomful of politicians. Or worse, a committee of politicians. "
Read the entire article on the Fast Company website.