FOR IMMEDIATE NON-RELEASE
Minneapolis, MN, January 24, 2011 – Four months after winning a Web Marketing Association’s Web Award and 7 months after going live, Brave New Workshop Creative Outreach is pleased to officially launch its new name and website. Months of soul-crushing development, somewhat professional services, and supportive client interviews have yielded a website uniquely branded for the business services side of the oldest comedy theater in the U.S. As such, the site promotes the division’s new name, Brave New Workshop Creative Outreach, and illustrates the division’s new brand, which was defined as being “un-definable” 15 months ago.
Built by Jebediah and Ezekiel of Simple Gifts Inc., the website also illustrates the simple craftsmanship one expects from the Amish masters and succinctly organizes the many services and products Brave New Workshop Creative Outreach brings to the corporate meeting and employee training industries. In response to the branding and web development process, the Creative Outreach team is now considering travelling to client events via horse and buggy and introducing quilting, barn raising and butter churning to the company’s product and services repertoire.
Brave New Workshop owner and Creative Outreach keynote speaker and trainer John Sweeney had this to say, “The idea of simple has never appealed to me but now I see the value of keeping things simple. Nietzsche once said that from chaos comes order and now that I have seen the light of simplicity that finally makes sense to me. Without being too bold I can dare say I believe that perhaps Amish is the new Scientology!”
Dawn Hopkins, Webmaster and Brave New Workshop Creative Outreach Marketing Director, bluntly noted, “I wish we had moved our website to wooden servers a long time ago. We’d be rich, and I would need much less therapy and medication.”
You can visit the new website at http://www.bravenewworkshop.com/creativeoutreach/ and choose to enjoy knife-throwing, online shopping and a swarm of videos – as long as you have a Flash-friendly device. If you don’t, the experience will be even simpler.
About John Sweeney and the Brave New Workshop
John Sweeney is an author, speaker, trainer, improviser and owner of the Brave New Workshop, home to the longest-running satirical comedy theatre in the country. As the driving force behind the company’s business-related services and products, Sweeney bridges the skills and behaviors of improvisational theater to business, helping companies improve employee productivity and workplace innovation. As a world-class speaker and trainer, Sweeney works with some of the largest companies in the US; he also has a soft spot for a number of Canadians and a growing respect for their health care system. More information about Sweeney is available at http://www.bravenewworkshop.com/creativeoutreach/who-we-are/sweeney.aspx
About Brave New Workshop Creative Outreach
As the business services unification of the Brave New Workshop, the Creative Outreach team applies the improvisational theatre mindset to the workplace. Whether addressing process, culture, or behavior, the team works with clients to incite change, address specific challenges, generate enthusiasm, increase loyalty, improve productivity, build better teams and spark innovation and creativity. Sweeney and his team offer a variety of professional services including keynote speeches, interactive training, master of ceremonies, scripted comedy, live performance, video vignettes and messaging. All are punctuated by the Brave New Workshop’s historic brand of humor and professionally delivered by savvy speakers, trainers and performers. More information is available at www.bravenewworkshop.com/creativeoutreach/
About Simple Gifts Inc.
If you'd like to hear Sweeney and McEwen describe the soul-crushing process that resulted in a new name and website, or meet our Amish web developers, visit http://www.bravenewworkshop.com/creativeoutreach/amish.aspx.
###