Brave New Workshop

Minnesota Business January Issue

Innovation at the Speed of Laughter
Six improvisational insights the Brave New Workshop uses to help companies enhance employee creativity and performance.
by Brian Bellmont | January 2012

 

Minnesotans tend to know the Brave New Workshop, the oldest satirical comedy theater in the country, for its smart and edgy improv and sketch comedy and school of improvisation. But what few realize is that the company—which moved into a new theater and corporate event center in downtown Minneapolis in November—uses the tenets of improvisation to make a significant impact on how some of the world’s most respected corporations approach idea generation, employee engagement and business innovation.

Read the entire article online at http://www.minnesotabusiness.com/article/innovation-speed-laughter

Or view the .pdf here.

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