Special thanks to Peter McDougall for his article, "Surviving the Recession: An Improv Theater Follows Its Own Advice" published on BNET yesterday. The interview with Brave New Workshop owner John Sweeney and subsequent article explores how the improv philosophy of making it up as you go along has helped to keep the BNW growing.
http://www.bnet.com/blog/smb/surviving-the-recession-an-improv-theater-follows-its-own-advice/2112